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NCH Unveils Global Brand Relaunch

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With the vision to deepen relationships with its customers in Asia, NCH Philippines, the local counterpart of US-based NCH Corp., transforms into a more integrated company under the unified brand name NCH, thereby reinforcing its strength in an increasingly competitive market.

NCH Corp. has been in business for almost 100 years and is a trusted provider of maintenance services and chemicals that focus on cleaning water, conserving energy and maintaining equipment for businesses. 

 “Many customers do not realize we own and market all of the different brands: Chemsearch, Certified, Chem-Aqua and Mantek. The consolidation will give our customers greater ease and efficiency in utilizing our various products and services to help them with their water, energy and maintenance programs,” said David Weiss, president and CEO for NCH Asia.

Integral to the company is the unification of more than 1,000 associates in Asia. Doing this gives way to a more organized and productive approach in building and implementing marketing strategies.

“Moving forward, by focusing on just one brand, NCH, we know we can make NCH great,” Weiss said. “By doing this, over 1,000 NCH professionals in the Asian region will be assigned and given advanced training in one of our specialty groups, NCH Maintenance.”
He said customers would benefit from such a consolidation because each NCH professional will be better equipped to maintain their customers’ equipment and facilities—even provide training for their customers’ employees and workers. “And as always, we will guarantee every product and service,” Weiss said.

Link: http://www.businessmirror.com.ph/nch-unveils-global-brand-relaunch/

 

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